Not to be confused with DJs, models, fashion editors, or It Girls (who occupy an entirely separate sphere of Insta-fame), they have built their numbers gradually and from the ground up.Unlike most bloggers, who start their sites as a way to post daily outfits, these girls' massive followings didn’t originate from #OOTDs. L.A.-based Instagrammer Whitney Cox of @whitneybearr remembers: “Originally, I wasn't posting style pictures — it was just pictures of my cat and selfies with my friends. But, I started posting pictures of my daily outfits, and friends and colleagues really liked what I was doing, so I've been doing it ever since.” Today, Cox’s account boasts more than 24,000 followers, all of whom obsess over her '90s-inspired West Coast style.[/vc_column_text][/vc_column][/vc_row]